Upon completion of this course, students will be able to:
1. Understand the economic principles as they are applied to agricultural marketing;
2. Understand performance under different market structures;
3. Understand the market functions under-taken to have the products in the form required by the consumer;
4. Understand the value of market information and advertising.
Application of economic principles to agricultural product marketing; Characteristics of supply, demand, price and elasticity of agricultural products; Market structure, conduct and performance; Marketing boards and cooperatives; Marketing margins and institutions; Storage and future trading; Promotion, market development and advertising; Grading, standardisation and packaging; Market information.
Continuous assessment 40%
Final examination 60%
Phone: +675 473 4999 Fax: +675 475 7776
